Hello!

I'm Derya—a senior product experience strategist who's happiest untangling complexity and turning it into clear direction and real impact. Currently I lead research, strategy, and design of an AI-powered travel concierge for my client.

A multidisciplinary background across aviation, tech, retail, and nonprofit work gives me a systems-level view of experience strategy. I've learned to bridge user needs and business goals in fast-moving, high-stakes environments — and whether I'm leading research, shaping strategy, or mapping intricate journeys, I'm energized by turning chaos into clarity.

Whether I’m leading user research, shaping strategy, or mapping intricate journeys, I’m energized by turning chaos into clarity.

When I’m not deep in research, you’ll find me chasing speed, sunshine, and the perfect croissant—with my pets as the unofficial team members.

Let’s collaborate, problem-solve, or just grab a coffee and swap ideas.